Charlene TsangArt Direction  Brand Identity  Design System  Visual Design  Web  UI/UX Product Marketing CRM   are my things



Better
Web+Email Designs This collection showcases a variety of email designs, including welcome series, campaigns, refinance, mortgage, and newsletters, all created using the comprehensive email design system we developed. These designs reflect a consistent and cohesive approach to CRM communication, combining innovation with alignment to our brand.

I spearheaded the development of the email design system, which includes a detailed typography guide and robust components tailored for our CRM team. This system ensures a unified brand identity while enhancing the customer experience, enabling us to deliver more effective and impactful communications.

To continually improve performance, we integrate regular A/B testing, refining creative elements to achieve optimal results.

My Role — Associate Creative Director @Better — Design System, Infographic, Web Design, UI/UX
Team — Ping Ni Chen, Scott Alden




















Say Hello to me charlenepaints@gmail.com