Charlene TsangArt Direction  Brand Identity  Design System  Visual Design  Web  UI/UX Product Marketing CRM   are my things



Better
Email System + Design
This project showcases a comprehensive exploration of visuals and infographics created for Better's blog articles, website, and marketing assets. The infographic style draws inspiration from geometric architectural elements—like round windows and rooftops—to deliver a cohesive and engaging design. I also spearheaded the creative direction for the landing page, exploring bold typography, graph charts, animated visuals, and innovative approaches to presenting mortgage rates for optimal user engagement and impact.

My Role — Associate Creative Director @Better — Design System, Components, Email Design, UI/UX 
Team — Ping Ni Chen, Tyler Hanlon











Say Hello to me charlenepaints@gmail.com