Better Infographic Visual Library + Web + Emails

During my time at Better, I led the development of a cross-channel visual system spanning infographics, landing pages, and email. I created a cohesive infographic language inspired by geometric architectural forms such as round windows and rooftops, applied across blog content, the website, and marketing assets to establish a distinct and engaging visual identity.

I directed the creative for key landing pages, exploring bold typography, data visualization, motion, and new approaches to presenting mortgage rates to drive clarity, engagement, and performance.

In parallel, I spearheaded a scalable email design system, including a comprehensive typography framework and modular components tailored for CRM. This unified brand expression across lifecycle communications, from welcome journeys to campaigns, refinance, mortgage, and newsletters, while improving consistency and production efficiency.

Performance was continuously optimized through A/B testing, using data to refine creative and drive measurable impact.

My Role — Associate Creative Director @Better — Visual Library, Design System, Web Design, Email Design, UI/UX
Team — Ping Ni Chen, Tyler Hanlon, Scott Alden

Say Hello to me charlenepaints@gmail.com