Charlene TsangArt Direction  Brand Identity  Design System  Visual Design  Web  UI/UX Product Marketing CRM   are my things



GoPro
Rebrand + System + Web With GoPro's strategic shift toward e-commerce, we reimagined the website to better target direct-to-consumer audiences and enhance the shopping experience. This collection highlights my web and marketing design work leading up to the GoPro site rebrand, including key contributions to the HERO8, HERO9, HERO10, and Max product launches.

The scope of work spanned designing and developing product launch pages, product detail pages, homepages, and more. Collaborating closely with product designers and marketing teams, I ensured that the designs authentically showcased product features. In partnership with developers, I helped bring these designs to life, delivering an engaging and seamless online experience for GoPro customers.

My Role — Associate Creative Director @GoPro — Web Design/ UI/UX / E-Commerce / Email Design / Design System
Team — Brian Shown, Hana Gosney



Say Hello to me charlenepaints@gmail.com