Art Direction Brand Identity Design System Visual Design Web UI/UX Product Marketing CRM are my things
Hightouch’s first-ever data report explored how marketers should use AI tools, drawing insights from interviews with 384 marketers about their biggest challenges. I led and designed the full campaign — including branding, the website, animations, ads, and print assets — using geometric shapes as the visual language to communicate key findings. The webinar exceeded sign-up goals early, attracting a unique and highly engaged group of marketers even before the main promotion cycle.
My Role — Creative Lead
Team — Jason Zubiate, Taylor McPherson, PleaseCallMeChamp, Chloe Dalby
Say Hello to me charlenepaints@gmail.com