The design intent was to balance eye-catching visuals that break consumers out of analysis paralysis with imagery that builds trust and credibility. This led to “ExtraordiNerdy”—a vibrant, high-energy system paired with authentic Nerd portraits and a bold-plus-editorial typography mix that highlighted key financial terminology.
The high-performing landing page wireframe and strategy I created drove a +217% increase in registration rates and a +39% lift in mClicks across two years, and it continues to be used for Best-of 2025.
My Role — Brand Design Lead @NerdWallet
Team — Amal Chandaria, Natalie Garnett, Laura Orozco