I led the creation of NerdWallet’s Email and Landing Page Design Systems, implementing a drag-and-drop approach I had long advocated for. This CRM system reduced production time by 32%, enabling faster email generation and more frequent testing. To meet the growing demand for marketing assets, I developed modular design systems in Figma with plug-and-play components, streamlining workflows. I also implemented the landing page system in WordPress and collaborated with engineers to create reusable email components in Iterable, enhancing production efficiency across teams.
My Role — Design Lead @NerdWallet — Component Library, Design System, Email, Product, UI/UX, Web
Team — Christine Okazaki, and nearly all of the visual designers at NerdWallet who worked on the email designs
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