The goal was to feel distinctly NerdWallet while also presenting a refined extension of the brand. I developed the design guide, website, and marketing assets. By using a pared-down palette of core NerdWallet greens and blues in a more monotone, sophisticated treatment, the brand toolkit feels elevated while remaining clearly connected to the core NerdWallet identity.
My Role — Design Lead @ NerdWallet
Team — Christine Okazaki, Laura Orozco