In 2024, NerdWallet launched NerdWallet+, its first paid membership program—a subscription service that offers enhanced benefits beyond the free account, including rewards for healthy financial habits and exclusive member-only deals on NerdWallet and partner products.

I led the development of its branding and product design. My responsibilities included creating the brand identity, design toolkit, and visual library, as well as designing landing pages, product UI, marketing assets, emails, launch graphics, videos, and illustrations. I bridged brand and product design to create a cohesive visual system and elevate both marketing deliverables and the overall user experience and interface.

My Role — Brand Design Lead
Team — Brand: Emily Hsiao, Justin Sanders, Christine Okazaki, Laura Orozco — Product: Chia Lin, Andy Chun
Motion & Music — PleaseCallMeChamp, Ambrose Yu

An internal motion graphic video created to promote NerdWallet's newly launched subscription product. The video was designed to introduce the product to our team and inspire new marketing feature ideas, providing educational content during our off-site conferences. I collaborated closely with our copy lead on storytelling, designed graphics and illustrations for each frame, and worked with the motion graphic designer and music producer. I’m thrilled with how the final three-minute motion graphic video turned out.